RYDER Label 'AW18 Showing | Among The Gumtrees | VAMFF

R Y D E R label /  The 'AW18 Report.

RYDER INVITED THE SARTORIAL ALUMNI OF MELBOURNE INTO ITS CREMORNE WAREHOUSE SPACE TO PERUSE AUTUMN/WINTER18'S MINIMALIST MANIFESTATIONS. CANOPIED BY NATIVE GUMS, THE SHOW REVERED THE LABEL'S AUSTRALIAN ROOTS. MODELS WERE AT GROUND LEVEL AND MOVING AS IF ALMOST IN SLUMBER, MIRRORING THE WHIMSICAL WORKS ON DISPLAY AND SUCCUMBING SPECTATORS TO A TRANCE-LIKE AFFAIR. 

// antipasto boards long enough to catwalk down via @iamboard_melbourne

FROCKS // A muted palette of mustards, baby blue and tamed cranberries mingled with denim outerwear and corduroy made-loveable-again. The runway was more plausible and made-to-wear than some of its onsite VAMFF counterparts, serving up everyday garments that ooze with a no-muss, no-fuss coolness. As usual, Ryder championed the skill of dressing with understated elegance. 

SLAP // Sheer, incandescent bases swathed the models, conjuring up a lived-in beauty. Natural was the order, with 'no-makeup' makeup seen executed to angelic standards through pearlescent cheekbone highlights. 

// A beehive of Melbourne's fashion pollinators and groundbreakers, spilling from the white-cast showroom exterior. Bubbly, rosé, and gin & tonics revved up the post-viewing conversation and clamour. 

// The industrial laneway became a backdrop for impromptu street style photography, with covetable ensembles hot-off-the-pavement at VAMFF HQ demanding double-takes at every turn.